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Google Tag Manager integration lets you track how people interact with your Tribe CRM web forms. It helps you understand when a form is opened and when it is successfully submitted, so you can measure engagement more accurately. You might use this when you want better insight into form performance or when setting up website analytics. By following this guide, you will be able to activate the integration and track key form events in Google Tag Manager.
Table of Contents
What Does This Feature Do?
Why Or When Should You Use It?
How Do I Activate The Google Tag Manager Integration?
How Do I Track Button Clicks In Web Forms?
What Events Are Sent To Google Tag Manager?
Troubleshooting
What Does This Feature Do?
The Google Tag Manager integration connects Tribe CRM web forms with your Google Tag Manager container. Once enabled, Tribe automatically sends form-related events to Google Tag Manager. These events allow you to track when a form is opened and when it is successfully submitted.
Why Or When Should You Use It?
You should use this feature when you want insight into how visitors interact with your web forms. It is useful for measuring form usage, analysing conversion behaviour, and improving your website based on real interaction data. The integration is especially helpful if you already use Google Tag Manager for website tracking.
How Do I Activate The Google Tag Manager Integration?
Before you start, make sure you are familiar with Google Tag Manager and that your container is already set up.
Open the Marketplace in Tribe.
Navigate to the Email Marketing tab.
Enter your Google Tag Manager Container ID.
Activate the integration.
Note: The use of ad blocker plugins can interfere with this integration. When an ad blocker is active, events may not reach Google Tag Manager.
How Do I Track Button Clicks In Web Forms?
Once the integration is active, form opening events are sent automatically. To track form submission clicks, you must add a button ID to each form button.
Open Configuration.
Navigate to Forms.
Open an existing form and select the Design tab.
Click the Button element in the form.
Enter a Button ID in the Google Tag Manager section.
Save your changes.
The button ID format is free to choose, as Tribe does not apply any restrictions. Repeat these steps for each form you want to track.
What Events Are Sent To Google Tag Manager?
Two events are sent from Tribe web forms to Google Tag Manager:
Form load: Triggered when a form is opened. The form ID, as shown in the URL, is included.
Form submission: Triggered when a form is successfully submitted. The button ID is included.
Troubleshooting
If events are not appearing in Google Tag Manager, check whether an ad blocker is active in your browser. Also confirm that the correct container ID is entered and that button IDs are added to the relevant form buttons.
Quick Summary
You can connect Tribe CRM web forms to Google Tag Manager to track form interactions. The integration sends events for form loading and successful submission. By activating the integration and adding button IDs, you gain clearer insight into how your forms are used.