Overview
The Competitive Landscape Analysis automatically monitors and analyses your key competitors, giving you a clear picture of where you stand in the market — without the manual research effort.
Instead of spending hours browsing competitor websites and compiling notes, the system continuously collects and synthesises publicly available information to produce a structured, actionable analysis — available directly on the Business Insight page. You can also opt in to receive a monthly report by email.
This feature is available on Advanced and Ultimate packages.
To Get the Best Results from Competitive Landscape Analysis
Make sure your competitor list is up to date — only URLs configured by an admin will be analysed.
Add competitors with a publicly accessible website. Content behind logins or paywalls cannot be included.
You can add up to 5 competitor URLs. Start with your 3–5 most relevant competitors for the most focused output.
Ensure your organisation's ICP (Ideal Customer Profile) data is complete — the analysis uses your own company profile to contextualise the competitive picture.
Make sure the right email recipients are configured in settings if you want to receive the monthly report by email.
How It Works
Step 1: Configure your competitors (Admin only)
Competitor management is restricted to admin users. From the Business Insight page, open the Competitive Landscape Analysis settings and add up to 5 competitor website URLs you want to monitor.
Step 2: View and trigger your analysis
Navigate to the Competitive Landscape tab on the Business Insight page to view your latest report. You can trigger a fresh analysis on demand at any time.
Behind the Scenes
Once triggered, the system runs through the following steps automatically:
Validates your configuration — checks that a competitor list is present. If no competitors have been configured, the process stops and no report is generated.
Detects your company language — retrieves your organisation's preferred language so the report is delivered in the right language.
Builds your ICP context — uses your Ideal Customer Profile to give the AI relevant context about your own positioning before analysing competitors.
Retrieves the previous analysis — fetches the most recent prior report so the AI can identify what has changed since the last run.
Crawls each competitor website — an AI agent visits each configured URL and collects publicly available information on positioning, messaging, features, pricing, target audience, and recent updates.
Synthesises the findings — a second AI agent processes the data across all competitors, identifies patterns, highlights differentiators, surfaces gaps and opportunities, and structures everything into a consistent, comparable format.
Delivers and stores the report — the final report appears in the Competitive Landscape tab and is sent by email to your configured recipients on a monthly basis.
Why This Matters
Keeping track of competitors manually is time-consuming and easy to deprioritise. This feature helps you:
Monitor multiple competitors simultaneously from a single place
Work from live website data, not static or outdated snapshots
Produce a consistent, comparable view across all competitors, enriched by your own ICP context
Keep your team informed without recurring manual research effort
Feed insights directly into your positioning, messaging, and sales conversations
Frequently Asked Questions
How often is the analysis updated?
You can trigger a fresh analysis at any time from the Competitive Landscape tab. A monthly report is also sent automatically to your configured email recipients.
How many competitors can I monitor?
You can add up to 5 competitor URLs. We recommend starting with your 3–5 most relevant competitors for the most focused output.
Who can add or change competitors?
Adding and managing competitors is an admin-only action. Regular users can view and trigger the analysis but cannot modify the competitor list.
Who receives the monthly email report?
Anyone added to the recipients list in the settings will receive the monthly report by email. Admins can update this list at any time.
What if a competitor's website is behind a login or paywall?
The analysis is based on publicly accessible pages only. Content that requires authentication will not be included.
What happens if no competitors have been configured?
If no competitor URLs have been set up, the analysis will not run and no report will be generated. An admin will need to add at least one competitor URL in the settings first.