Overview
The Competitive Landscape Analysis automatically monitors and analyzes your key competitors, giving you a clear picture of where you stand in the market — without the manual research effort.
Instead of spending hours browsing competitor websites and compiling notes, the system continuously collects and synthesizes publicly available information to produce a structured, actionable analysis, delivered directly to your inbox.
🔒 Insider Program feature — This feature is currently available to customers enrolled in the AI Insider Program, on Advanced and Ultimate plans.
Getting Started
Step 1: Activate the feature
From the Insider Program section, find Competitive Landscape Analysis under the Marketing Agent category and toggle it on.
Step 2: Configure your settings
Open the settings panel to define:
Recipients — the email addresses that should receive the analysis report
Competitor websites — the list of competitor URLs you want to monitor
Step 3: Run your analysis
Navigate to the Competitive Landscape tab and trigger the analysis. The system will visit and process each competitor website and return a structured report directly in the tab — and send it to your configured recipients.
How the Analysis Works
1. Competitor website crawling
For each URL you provide, an AI agent browses the public website and collects information on:
Product or service positioning and messaging
Key features and value propositions
Target audience signals (industries, company sizes, use cases)
Pricing model and tier structure (when publicly visible)
Recent updates or announcements
2. Intelligent synthesis
A second AI agent processes the collected data across all competitors and:
Identifies positioning patterns and key differentiators
Highlights where competitors are investing in features and messaging
Surfaces potential gaps and opportunities relative to your own positioning
Structures the output into a consistent, comparable format
3. Report delivery
The final result is displayed in the Competitive Landscape tab and sent by email to your configured recipients. The report includes a summary per competitor and a cross-competitor overview.
Why Use This Feature?
Keeping track of competitors manually is time-consuming and easy to deprioritize.
This feature helps you:
Monitor multiple competitors simultaneously from a single place
Work from live website data, not static or outdated snapshots
Produce a consistent, comparable view across all competitors
Keep your team informed without recurring manual research effort
Feed insights directly into your positioning, messaging, and sales conversations
Frequently Asked Questions
How often is the analysis updated? You control when the analysis runs — simply trigger it from the Competitive Landscape tab whenever you want a fresh report.
How many competitors can I monitor? You can add up to 5 competitor URLs in the settings. We recommend starting with your 3–5 most relevant competitors for the most focused output.
Who receives the report? Anyone added to the recipients list in the settings will receive the report by email. You can update this list at any time.
What if a competitor's website is behind a login or paywall? The analysis is based on publicly accessible pages only. Content that requires authentication will not be included.