Lead Activity — A Unified Lead Pipeline, Built In
What's New: The Lead Activity is a new, unified way to capture and manage potential customers in Tribe, replacing the previous Lead Organisation and Individual Lead relationship types. It gives sales and marketing teams a structured, trackable pipeline — from a lead entering the system through to qualification and conversion into a prospect with an attached sales opportunity.
The Lead Activity is automatically enabled for customers joining Tribe from June 15, 2026 when the Sales module is activated, and includes pre-built automations to support your team's workflow from day one.
For any other environments, Lead Activity can be enabled. Consult this article for more information.
Key Benefits:
Replace two separate lead relationship types with a single, streamlined pipeline
Track leads from first capture through to qualification and sales opportunity creation
Start faster with pre-built automations included out of the box for new customers
Gain a clearer, more structured view of your pipeline from marketing to sales