How Do I Build an Email in a Campaign?

The email editor lets you design campaign emails by dragging and dropping content blocks. It opens when you build the email for a campaign, in the Email Content section of the campaign builder. Use this guide whenever you create or change the content of a campaign email. By following it, you will learn what the editor offers and how to build and preview your email.

What Does the Email Editor Include?
How Do I Build My Email?
How Do I Add and Edit a Content Block?
Which Content Blocks Are Available?
Which Settings Do All Content Blocks Share?
Which Merge Fields Are Supported?
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What Does the Email Editor Include?

The editor offers core content blocks: section, image, title, paragraph and button. It also includes a preview, a right-hand panel, and display options for desktop and mobile as well as light and dark mode.

How Do I Build My Email?

Open the email-building step of your campaign.
Add the blocks you need, such as a section, image, title, paragraph or button.
Drag and drop the blocks to arrange your layout.
Insert merge fields where you want to personalise the content.
Switch between desktop and mobile display to check your layout.
Switch between light and dark display to check your colours.
Open the preview to review the finished email.

How Do I Add and Edit a Content Block?

All content blocks work in the same way. Follow these steps for any block in the left menu.

Hover over the icons in the left menu to see the available content blocks.
Drag the content block you need and drop it on the canvas.
Select the block on the canvas.
Adjust the settings that appear in the content settings panel on the right.

Which Content Blocks Are Available?

The following content blocks are available:

Section: Creates a section with multiple columns to break up your content. Select the section on the canvas, then choose one of the available column layouts in the content settings panel:
- 1 column
- 2 columns
- 3 columns
- 1:2 ratio
- 2:1 ratio
Title: Adds a text field at heading level. Select the title on the canvas, then adjust the font, colour, alignment, spacing, background and display in the content settings panel. The available heading levels are:
- Heading 1 (36px)
- Heading 2 (28px)
- Heading 3 (22px)
- Heading 4 (18px)
Paragraph: Adds a text field for the body of your email. Double-click the text to open more editing options, such as font, bold, italic, underline, emoticons and links.
Image: Adds an image to your email. Select the image block on the canvas, then upload your image in the content settings panel.
Video: Adds a video to your email. Select the video block on the canvas, then upload your video in the content settings panel.
Button: Adds a button, for example a call to action. Select the button on the canvas, then add a link and change the colour of the button in the content settings panel.
Social: Adds social media icons that link to your social media accounts, such as LinkedIn, YouTube and Facebook.
Menu: Adds a menu with links to different URLs. Select the menu on the canvas, then add your links in the content settings panel.
Table: Adds a table to your email. Select the table on your canvas to delete or add rows in the content settings panel.
Divider: Breaks up your email with a dividing line. Select the divider on the canvas, then change the style (for example from solid to dashed), the colour and the thickness in the content settings panel.
Spacer: Adds space between your content blocks. Select the spacer on the canvas, then change the height in the content settings panel.
HTML: Adds custom HTML to your email. Select the block on the canvas, then add your HTML in the content settings panel.

Did you know? Double-click the text in a Paragraph block to open more editing options, such as font, bold, italic, underline, emoticons and links.

Which Settings Do All Content Blocks Share?

Several settings are available for every content block. Select the block on the canvas to find them in the content settings panel.

Spacing: Sets the padding on all sides of the block.
Background: Sets the background colour of the block.
Display: Turns Show on desktop and Show on mobile on or off. Both are on by default, so the block appears on both desktop and mobile.

Which Merge Fields Are Supported?

Merge fields are placeholders that Tribe replaces with data from your records, so you personalise your email without typing details for each recipient. Simple, computed and calculated merge fields are supported throughout the editor.

To add merge fields, look for “Merge tag”. This can be found throughout the editor, such as when editing text or changing the settings of a button in the content settings panel on the right.

For more on how merge fields work and how to find the right field, read Using Merge Fields in Templates.

How Do I Create a Campaign? covers the five sections of the campaign builder, including Email Content.
How Do I Review the Report of a Sent Campaign? covers the Report of a campaign that has been sent.

Quick Summary

The email editor builds campaign emails from drag-and-drop content blocks. It offers desktop, mobile, light and dark display, and a preview, so you check your email before it is sent. Simple, computed and calculated merge fields are supported throughout.