With e-mail marketing in Tribe CRM, you can target your relations to distribute information or offer products or services. By linking characteristics to your relations, you can customise the offer to your target audience, increasing relevance with better chances of success. In this article, we explain the features of the marketing module.
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With the e-mail marketing module, you can create professional campaigns in no time at all, which you can easily send to the right relations.
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Segmenting your relations
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Segment your relations into the right target groups by using labels. Dividing your relations into target groups makes your campaigns more effective and profitable. Labels offer you enormous flexibility.
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Select your relations
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Tribe CRM offers you a diversity of filter functionality. Besides filtering on labels (1), you can filter on almost all fields in Tribe CRM, such as the function of a contact person (2) or a specific city of the visiting address (3).
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Making selections in the email campaign screen in Tribe CRM
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Create professional campaigns
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Create professional marketing campaigns in your corporate identity with our user-friendly editor. Of course, it is possible to create the campaign in HTML, but it gets even easier by simply using the various layout blocks. It is no longer necessary to have knowledge of HTML; the blocks do the work for you. By placing the different blocks, such as text, images or columns underneath each other, you can see the e-mail being created immediately. This saves a lot of time.
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Creating a template in an e-mail campaign in Tribe CRM
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Integration with CRM
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The e-mail campaign module is part of your CRM instead of a separate mailing system alongside your CRM. This allows you to select, mail and see responses directly in Tribe without having to export and import data in an external campaign tool.
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Overview on the e-mail campaign dashboard
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View the results of your campaigns in the well-organised e-mail campaign dashboard. See how often the e-mail was opened and who clicked when. Emails that could not be delivered are also displayed so you can adjust the incorrect data immediately.
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The e-mail campaign dashboard in Tribe CRM
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The marketing dashboard
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The marketing dashboard shows all email campaigns in all stages (draft, scheduled or sent) and the percentage delivered and opened. In addition, you can display views for a complete overview.
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The marketing dashboard in Tribe CRM
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The article How to send an email campaign in Tribe CRM provides more information on how to work with the marketing module email campaigns.
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Administrators of Tribe CRM can easily activate the Email Campaigns module themselves. You can do this in the account settings:
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