The email campaigns marketing module helps you communicate with your relations in a targeted and structured way. It allows you to create professional email campaigns, select the right audience, and track results directly within Tribe. This is useful when you want to share information, promote products or services, or strengthen relationships through relevant communication. By following this guide, you will understand what the module offers and how to activate it.
Table Of Contents
What Does The Email Campaigns Marketing Module Do?
Why Or When Should You Use It?
Segmenting And Selecting Relations
Creating Email Campaigns
Viewing Campaign Results
How Do You Activate The Email Campaigns Marketing Module?
Quick Summary
What Does The Email Campaigns Marketing Module Do?
The email campaigns marketing module lets you create and send email campaigns directly from Tribe. You can build campaigns using a user-friendly editor, select relations based on detailed criteria, and manage everything within your CRM. This keeps your communication and customer data in one place.
Why Or When Should You Use It?
You can use this module when you want to reach specific groups of relations with tailored messages. By linking characteristics to your relations, you can increase relevance and improve response rates. It is especially useful for sharing updates, offers, or announcements with clearly defined audiences.
Segmenting And Selecting Relations
You can divide your relations into target groups using Labels. Labels give you flexibility to group relations in ways that match your marketing goals.
Tribe also provides extensive filtering options. You can filter on Labels, as well as on almost any field in Tribe, such as a contact person’s function or the city of a visiting address. This helps you select exactly the right audience for each campaign.
Creating Email Campaigns
You can create professional campaigns using the built-in editor. This editor allows you to build emails using layout blocks such as text, images, and columns.
You do not need HTML knowledge, as the blocks automatically structure your email. As you add blocks, you see the email take shape immediately, which saves time and reduces errors.
Note: It is still possible to create campaigns using HTML if this fits your workflow.
Viewing Campaign Results
After sending a campaign, you can view results in the Email Campaign Dashboard. This shows how often your email was opened, who clicked links, and which emails could not be delivered.
The Marketing Dashboard provides an overview of all campaigns in draft, scheduled, or sent status, along with delivery and open percentages. This helps you monitor performance at a glance.
Did you know?
The article How do I send an email campaign in Tribe CRM? explains the sending process in more detail.
How Do You Activate The Email Campaigns Marketing Module?
Only administrators can activate this module.
Click the Organisation Icon in the top right of the blue bar.
Select Account Settings.
Click Add/Remove Modules.
Tick Email Campaigns and select Get Started.
The module is now available for use.
Quick Summary
The email campaigns marketing module allows you to create, send, and track targeted email campaigns within Tribe. You can segment relations, design campaigns using a visual editor, and review results in dedicated dashboards. Activating the module gives you a central and structured way to manage email communication with your relations.