In this article, we will discuss the steps to create a Key Performance Indicator (KPI) in Tribe CRM. In the article "KPIs in Tribe CRM: Your Path to Success," we explained what KPIs are and why they are useful. Now we focus on the practical side: how to set up a KPI, explain the various fields, and what insights this functionality offers. We will guide you step-by-step in creating a KPI using some examples.
How to Set Up a KPI for Measuring Revenue?
Revenue Realized Per Month Per Employee
In this example, we will create a KPI for the realized revenue per month for each sales employee.
Click on Configuration.
Navigate to Activities > Sales Opportunities.
Open the KPI tab. Click on New KPI.
Enter KPI details:
Name: Enter the name of the KPI. This name will be displayed in the KPI widget. For example, "Revenue Realized Per Month Per Employee."
Objective Interval: Set the interval for the KPI, in this case, monthly. This interval should match how often you want to assess progress.
Date Field: Choose the date field on which the KPI will be based. In this case, select the closing date of the sales opportunity.
Apply a Filter if necessary: This will narrow down the dataset. You can filter by market segment, for example, if you have different goals for mid-market and enterprise segments.
Select the field to measure the value, in this example, the amount field.
Choose the correct calculation type: In this case, select Sum to aggregate the total amount.
Define the path to identify the responsible employee for the sales opportunity. In this example, the Salesperson field.
It is also possible to set the KPI for a team. Enable the team setting for this. In this case, the employee path will be hidden.
Add a measurement to track the KPI trend. For example, weekly measurements within a monthly KPI to monitor progress in between.
Save the KPI. The system will then display a visual representation of the current data.
After saving the new KPI, it is possible to set objectives for individual employees, specific teams, or the entire organization.
In our example for the realized revenue per month for each sales employee, we will enter objectives for individual employees.
Click the Define Objectives button.
Specify the number of periods, in this example, 12, for a year.
Set the start date. For example, January 1.
Enter the value: It is possible to apply a different value for each employee. A junior salesperson may have a lower target than a senior salesperson.
Select the desired employee.
Save the objective. The system will apply this to the defined periods.
Repeat these steps for each employee.
Note: It is possible to leave the employee field blank in the objective. In this case, the objective will apply to the entire organization, regardless of the choice for employee or team in the KPI definition.
The KPI and objectives are now created. In the KPI example, you can select the desired period and employee to check the settings.
Don't forget to add the KPI widget to your dashboard.
Navigate to the desired dashboard.
Click on Add Widget and scroll to the KPI section in the widget library.
Select the relevant KPI widget, such as realized revenue per month.
How to Set Up a KPI for Measuring Closed Support Tickets?
Number of Closed Tickets Per Month, Per Employee
In this example, we will create a KPI for the number of closed tickets per month, per employee.
Click on Configuration.
Navigate to Activities > Support Ticket.
Open the KPI tab. Click on New KPI.
Enter KPI details:
Name: Enter the name of the KPI. This name will be displayed in the KPI widget. For example, "Number of Closed Tickets Per Month, Per Employee."
Objective Interval: Set the interval for the KPI, in this case, monthly. This interval should match how often you want to assess progress.
Date Field: Choose the date field on which the KPI will be based. In this case, select the closing date of the support ticket.
Apply a Filter if necessary: This will narrow down the dataset. You can filter by product, for example, if you sell different products.
Select the field to measure the value: In this example, we do not want to measure an amount field as in the previous sales example, but we want to measure the number of tickets. For this, we need a unique value so that the tickets can be counted. Each ticket gets a unique ID in Tribe. Therefore, select the ID field for the value.
Choose the correct calculation type: In this case, select Count to aggregate the number of tickets.
Define the path to identify the responsible employee for the sales opportunity. In this example, the Salesperson field.
It is also possible to set the KPI for a team. Enable the team setting for this. In this case, the employee path will be hidden.
Add a measurement to track the KPI trend. For example, weekly measurements within a monthly KPI to monitor progress in between.
Save the KPI. The system will then display a visual representation of the current data.
After saving the new KPI, it is possible to set objectives for individual employees, specific teams, or the entire organization.
In our example for the number of closed tickets per month, per employee, we will enter objectives for individual employees.
Click the Define Objectives button.
Specify the number of periods, in this example, 12, for a year.
Set the start date. For example, January 1.
Enter the value: In this case, it concerns the number of tickets for this specific employee. It is possible to apply a different number for each employee.
Select the desired employee.
Save the objective. The system will apply this to the defined periods.
Repeat these steps for each employee.
Note: It is possible to leave the employee field blank in the objective. In this case, the objective will apply to the entire organization, regardless of the choice for employee or team in the KPI definition.
The KPI and objectives are now created. In the KPI example, you can select the desired period and employee to check the settings.
Don't forget to add the KPI widget to your dashboard.
Navigate to the desired dashboard.
Click on Add Widget and scroll to the KPI section in the widget library.
Select the relevant KPI widget, such as the number of closed tickets per month, per employee.
How to Set Up a KPI for Measuring New Leads?
Number of New Leads Per Month, Per Team
In this example, we will create a KPI for the number of new leads per month, per team.
Click on Configuration.
Navigate to Relationships > Leads.
Open the KPI tab. Click on New KPI.
Enter KPI details:
Name: Enter the name of the KPI. This name will be displayed in the KPI widget. For example, "Number of New Leads Per Month, Per Team."
Objective Interval: Set the interval for the KPI, in this case, monthly. This interval should match how often you want to assess progress.
Date Field: Choose the date field on which the KPI will be based. In this case, select the creation date of the lead.
Apply a Filter if necessary: This will narrow down the dataset. You can filter by market segment, for example, if you have different goals for mid-market and enterprise segments.
Select the field to measure the value: In this example, we do not want to measure an amount field as in the previous sales example, but we want to measure the number of leads. For this, we need a unique value so that the leads can be counted. Each lead gets a unique ID in Tribe. Therefore, select the ID field for the value.
Choose the correct calculation type: In this case, select Count to aggregate the number of leads.
Activate the team setting: The employee path will be hidden.
Add a measurement to track the KPI trend.
Save the KPI. The system will then display a visual representation of the current data.
After saving the new KPI, it is possible to set objectives for individual employees, specific teams, or the entire organization.
In our example for the number of new leads per month, per team, we will enter objectives for a team.
Click the Define Objectives button.
Specify the number of periods, in this example, 12, for a year.
Set the start date. For example, January 1.
Enter the value: It is possible to apply a different value for each team.
Select the desired team.
Save the objective. The system will apply this to the defined periods.
Repeat these steps for any other teams.
Note: It is possible to leave the employee field blank in the objective. In this case, the objective will apply to the entire organization, regardless of the choice for employee or team in the KPI definition.
The KPI and objectives are now created. In the KPI example, you can select the desired period and team to check the settings.
Don't forget to add the KPI widget to your dashboard.
Navigate to the desired dashboard.
Click on Add Widget and scroll to the KPI section in the widget library.
Select the relevant KPI widget, such as the number of new leads per month.
Benefits of Using KPIs
The KPI functionality in Tribe CRM is a powerful tool to monitor and improve the performance of your organization. By setting and tracking KPIs, you can:
Motivate employees: Provide clear goals and regular performance feedback.
Gain insights: Better understand business processes through visual and quantitative data.
Achieve goals: Ensure your team stays on track to meet its objectives with actionable data.
Use KPIs to turn your data into valuable insights that drive your organization forward.