AI sentiment analysis in Tribe helps you understand the tone and emotion behind your customers’ emails without manual review. It is useful when you want to respond proactively, prioritise urgent conversations, or monitor customer satisfaction over time. You might use this feature to spot negative trends early or tailor your communication more effectively. By following this guide, you will understand what sentiment analysis does, where to find it, and how to use it in your daily workflows.
Table Of Contents
What Does AI Sentiment Analysis Do?
Why Or When Should You Use It?
Where Is Sentiment Analysis Displayed?
How Can You Use Sentiment Data In Your Workflows?
Quick Summary
What Does AI Sentiment Analysis Do?
AI sentiment analysis automatically detects the emotional tone of incoming emails. Tribe’s AI reviews the content of each email and assigns it to one of five categories:
Very satisfied
Satisfied
Neutral
Negative
Very negative
Each message is scored between -1 and 1, where 0 represents a neutral tone. This gives you a clear, consistent way to understand how your customers are feeling.
Why Or When Should You Use It?
Sentiment analysis helps you move from reactive to proactive customer management. Instead of waiting for a complaint, you can spot dissatisfaction early and take action.
This feature also saves time by removing the need to manually interpret the tone of each email. It supports better communication, faster responses, and stronger customer relationships by giving you immediate insight into how your messages are received.
Where Is Sentiment Analysis Displayed?
Sentiment analysis appears in several areas of Tribe:
Emails: The sentiment of each incoming email is shown directly on the timeline.
Activities: The sentiment of all shared emails within an activity is combined into one overall sentiment.
Relationship Header: The overall sentiment of all communication with a contact appears in the header, giving you instant context before you reach out.
Trend Analysis: A sentiment trend is available in the organisation details and within each activity. This helps you track changes in tone over time.
How Can You Use Sentiment Data In Your Workflows?
Sentiment data can be used across Tribe to support daily work and decision-making.
Views And Widgets: Add sentiment as a column so it appears in your overviews. This allows filtering and sorting by emotional tone.
Automations: Trigger notifications when sentiment changes, so you can respond quickly.
Campaigns: Create targeted campaigns based on sentiment, such as following up with dissatisfied contacts or rewarding satisfied customers.
Did you know? Sentiment values can be combined with filters and automations, making it easier to build proactive workflows without manual checks.
Quick Summary
AI sentiment analysis in Tribe automatically detects the emotional tone of incoming emails. It helps you respond earlier, prioritise communication, and monitor customer satisfaction over time. The feature is available across emails, activities, and relationship records for consistent insight.