Overview
The Lead Generation feature automatically identifies and creates new outbound leads based on your Ideal Customer Profile (ICP).
Instead of manually researching and qualifying target accounts, the system uses your internal CRM data and AI-powered business intelligence to identify companies that closely match your best-performing customers.
The generated leads are enriched, validated, and added directly to your CRM. These leads are powered by the AI-assisted ICP described in the previous article.
This feature is ideal for organisations that use or is considering to use outbound marketing as a lead generation strategy.
How It Works
Step 1: Activate Lead Generation
Navigate to the Insider Program section in your settings and activate the Lead Generation feature.
Step 2: Choose Notification Preferences
Configure how you want to be notified when new leads are generated. Options include:
Tribe Notifications — in-app alerts
Email notifications — sent to one or more recipients of your choice
Lead Quantity — set how many leads you want delivered per day (default: 10)
Once saved, the system will begin identifying and processing new target companies that match your ICP.
Step 3: Manually qualify your leads
New leads are delivered daily. Each comes with an AI-generated summary explaining why the company matches your ICP, along with enriched company data and relevant contacts. Review each lead and manually qualify, reject, or flag for follow-up directly within TribeCRM.
Lead generation is not random prospecting — it is powered by structured data, AI analysis, and duplicate control mechanisms.
Context & CRM Data Collection
The system retrieves your recent customers, won leads, and previously proposed leads to ensure newly generated leads match your ICP and don't duplicate existing records.
Each lead generated is enriched through an AI-powered sub-workflow that enhances company-level data, identifies relevant contacts and adds contextual information.
All enriched data is tagged as AI-generated for transparency and traceability.
ICP-Based Company Selection
Using your structured ICP, Tribe's lead generation agent identifies companies that match high-performing segments, using B2B revenue intelligence and AI-assisted analysis to refine targeting. Before any lead is added, TribeCRM is checked for duplicates — only net-new, relevant companies move forward. This keeps your database clean and your pipeline focused.
Before any new lead is added, it checks TribeCRM for duplicates. Previously suggested companies are excluded and only net-new, relevant companies move forward. This prevents database clutter and ensures clean CRM hygiene.
Before any new lead is added, it checks TribeCRM for duplicates. Previously suggested companies are excluded and only net-new, relevant companies move forward. This prevents database clutter and ensures clean CRM hygiene.
Contact Enrichment
On top of enhancing company-level data, the AI-powered sub-workflow identifies relevant contacts and adds contextual information.
FAQ
Why am I getting fewer leads than I specified? Duplicate control filters out companies already in your CRM or previously proposed. If many ICP-matching companies already exist in your database, fewer new ones will be surfaced.
Why did I not receive any new leads today? Same reason — all current matches may already be in your CRM. Consider refining or broadening your ICP to open up new targeting pools.
Are there limits to how many leads I can receive each day? You set the quantity in Lead Generation settings, but the actual number delivered may be lower depending on ICP match quality and duplicate filtering.
Manual Input & Adjustments
While lead generation is automated, you, as a user still maintain control.
You can refine your ICP to influence targeting. You can review and manually qualify generated leads and more importantly, give us feedback so we can generate better leads for you!
Why This Matters
Traditional outbound prospecting relies heavily on manual research.
This approach:
Uses real CRM performance data
Builds on a structured ICP
Eliminates duplicate entries
Enriches companies automatically
Delivers ready-to-action leads
Provides structured reporting
The result is scalable, data-driven outbound lead generation that improves pipeline quality and reduces manual workload.