The Inbound Lead Enrichment Agent automatically enriches leads that are manually created in Tribe.

When a new lead is added, the agent gathers additional company and contact information using AI and external data sources. This ensures that your leads quickly become richer, more actionable records without requiring manual research.

The Inbound Lead Enrichment Agent works alongside the Lead Generation Agent.

Together, these agents transform your Tribe account into a powerful lead engine that both generates new leads automatically and enhances leads created by your team.

Before the enrichment agent can run, you must configure a webhook that will trigger the AI enrichment workflow whenever a new lead is created.
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In the URL field, enter the following:

Replace your_organization_id with your Tribe organization ID.
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Click Save to create the webhook.
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After the webhook is created, select After creating a new lead as the trigger event.

This ensures that the enrichment workflow runs automatically whenever a new lead is created in Tribe.

Upon lead creation, your pre-configured webhook sends lead information to the enrichment workflow whenever a new lead is created.

The workflow extracts key parameters such as:

These details are used as the starting point for the enrichment process.

The enrichment agent analyzes the company associated with the lead and gathers additional information.

If the website is missing, an AI agent attempts to identify the company's official website. Once the website is found, the system enriches the company profile using AI-powered data sources.

This may include:

The enriched company data is then used to update the organization record in Tribe.

After the company information is enriched, AI generates structured insights about the organization.

These insights help sales teams quickly understand the lead without manual research.
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Examples of generated insights include:
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These insights are automatically saved as notes on the organization record.

The system then attempts to identify relevant contacts connected to the company.

AI-powered workflows search for potential contacts and enrich them with available information before saving them to the organization in Tribe.
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Once the enrichment process is complete, the system sends a notification confirming that the lead has been enriched.
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Manually created leads often lack important information, which slows down sales teams and requires time-consuming research.

The Inbound Lead Enrichment Agent automatically fills these gaps by:

This allows your team to focus on engaging with leads instead of researching them, helping you move faster from lead creation to meaningful conversations.